Essays · Banti
Short takes from us on churn, getting shipped work used, and the programmable web. Half our brains on how humans work, half on how machines browse next.
Everyone’s shipping “AI,” but a lot of the web still behaves like someone is calmly reading your marketing copy and tapping the right button. What’s scaling in the real world is different: callers that interact with your product the way an engineer would, literal, impatient, allergic to fluff.
Read →Most churn isn’t loud. People meant to wrap setup, got stuck wondering where to click, then life swallowed them. Less often a roadmap gap, more often friction on whatever was supposed to be “next.”
Read →Every org has ghosts in the changelog: buried exports, flows only the builder remembers. Coding the thing stopped being the bottleneck. Showing it in plain language aligned with reality is harder than it should be.
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